How we handle your details.
This Privacy Policy explains how Voyage East collects, uses, stores, and protects your personal information when you use our website, contact us, join a waitlist, request a guide, or submit an enquiry.
Last updated: 14 June 2026
Voyage East is responsible for the personal information we collect through this website.
You can contact us at hello@voyageeastchina.com.
Depending on how you use the website, we may collect your name, email address, country you will travel from, preferred travel month or date range, trip length, number of travellers, cities or regions you are considering, type of help you are looking for, approximate budget range, travel interests, preferences, free-text enquiry details, waitlist or guide request information, and any information you choose to share with us, such as dietary needs, accessibility needs, or special travel requirements.
We may also collect basic technical information, such as website usage data, if analytics or cookies are enabled.
We use your information to reply to your enquiry, send information you requested such as a China guide, add you to a waitlist if you ask to join one, suggest suitable journeys, experiences, or planning options, prepare proposals or next-step recommendations, manage potential bookings and customer communication, improve our website and services, and keep basic records for business and legal purposes.
Under UK data protection law, we need a lawful basis to use your personal information. We may use your information because you have asked us to take steps before entering into a contract, such as responding to an enquiry or preparing a proposal; because we have a legitimate interest in responding to enquiries and running our business; because you have given consent, for example if you ask to receive a guide, join a waitlist, or receive updates; or because we need to comply with a legal obligation.
We will only send you marketing-style updates if you have asked to receive them or if it is otherwise permitted by law. You can unsubscribe or ask us to stop contacting you at any time by emailing hello@voyageeastchina.com.
We do not sell your personal information.
We may share relevant information with trusted service providers where needed to respond to your enquiry, operate the website, manage email communication, prepare a trip proposal, or coordinate requested services. This may include website hosting providers, email tools, form tools, analytics providers, local travel partners, guides, hosts, hotels, transport providers, or experience providers.
We only share what is reasonably necessary.
Because Voyage East relates to travel in China, some information may need to be shared with partners or providers outside the UK, including in China, if this is necessary to respond to your enquiry or arrange requested services. Where we share information internationally, we take reasonable steps to protect your information.
We keep personal information only for as long as needed for the purpose it was collected. Typical retention periods may include enquiry information for up to 24 months, waitlist or guide request information until you unsubscribe or ask us to delete it, and booking-related information for as long as needed for legal, accounting, or business records.
You can ask us to delete your information at any time, subject to any legal or business record requirements.
Under UK data protection law, you may have the right to access the personal information we hold about you, ask us to correct inaccurate information, ask us to delete your information, object to certain uses of your information, ask us to restrict how we use your information, withdraw consent where we rely on consent, and complain to the UK Information Commissioner's Office.
To exercise your rights, contact hello@voyageeastchina.com. You can also complain to the ICO at ico.org.uk.
Our website may use cookies or analytics tools to understand how visitors use the site and improve the experience. If we use non-essential cookies or analytics, we will explain this in a Cookie Policy or cookie banner where required.
We take reasonable steps to protect your personal information from loss, misuse, unauthorised access, or disclosure. However, no website or email transmission is completely secure, so please avoid sending highly sensitive information unless necessary.
We may update this Privacy Policy from time to time. The latest version will always be posted on this page.